The Sales Funnel For Effective Online Marketing
Since ancient times, sales funnels have been part of marketing and traditional business. It seems like the topic of funnels in Internet-based business is becoming more and more common.
The truth of the matter is that folks are eager to learn more about this concept of marketing and how they can apply it to enhance their online business marketing efforts. Continue reading if you want to know more about the sales funnel for Internet marketing success.
What is the Sales Funnel?
No, a marketing funnel isn't a real funnel. For this marketing concept using the term funnel is to visually and describe the sales process from the beginning to the conclusion. Because it uses a wide entry way for potential customers "Unqualified prospects" at the top and a much narrower opening to convert sales in the middle, the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or at the beginning of the funnel. They are people who might need your products and services, but have not been contacted by you before. You'll have many offers and sales activities later and you'll have people who've purchased your product/service.
The effectiveness of a lead generation funnel comes from the fact that it permits you to track potential buyers' behavior during different stages of the lengthy sales process. It is possible to forecast the potential number of customers through the sales funnel, by knowing the numbers of qualified prospects at each stage of the process.
The sales funnel allows you to determine the areas where your sales strategy is not working and where it is being successful. It can also help to determine if your marketing campaign isn't reaching the right customers. This data can help you decide what your primary focus should be and how to keep sales at the right amount. It is used to monitor and control the sales process of customers.
The Sales Funnel Top Front - End
Your top sales funnel is the most active and crucial part of your process. It is constantly tested. There is no limit of front-end ideas. Your imagination and your resources are your only limits.
The front-end objective is to attract new customers and convert them to buyers.
A prospective client is "qualified" when they sign up for the product or service you offer. This is the stage in the sales funnel where the prospective customer or "Unqualified prospect" becomes a qualified leads because they have taken actions which show they are sufficiently interested to buy your product.
To make your front-end effective you must be able to bring targeted traffic to your site blog, website or squeeze pages. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogs are among the best methods and resources to do this.
There are many methods that you can use to "qualify the unqualified prospect". A squeeze page is among the most effective methods to "qualify" the prospects who are not qualified. It lets you offer something of value, related to your products or services, that customers can get at no cost or at a significantly reduced cost in exchange for their email address. The products offered include newsletters as well video ebooks, email courses, eBooks and related reports.
It is clear that the front end is where people are drawn to your sales funnel. What about the back-end of your sales funnel?
The Bottom of the Funnel or The Back-End
The back-end (or bottom) of your sales channel is where the bulk of sales and profits occur. You will usually find the more expensive products there. These would all be related to the same subject however in different formats such as video, audio or live interactions.
The main difference between front-end and back-end is the kind of client, as well as the cost of the product or services that are offered.
Although it is true that only 1-2 percent of the people who access your front-end will be able to access your back-end, this tiny percent may not be of any significance. This is fine, given the fact that this particular small percentage will invest more money.
Although front-end products and services might be cheaper than $100, back-end services and products are usually priced at the range of hundreds to thousands. This make the back-end or bottom of the funnel sales funnel to be the main source of revenue for your Internet business, it's also the most predictable and solid area in this sales process.
The sales funnel can be as complex or simple as you would like to make it, so long as you have the right resources and creativity.
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